What others say is of more value, which is why backlinks from other pages tend to carry more weight in search engine evaluation . Links from Business Email List your site to your own pages The links you insert on your own site don't carry as Business Email List much weight as backlinks, but they do help display the hierarchy of your pages to Google. Let's say you run a promotional marketing company and you have a super-comprehensive blog post explaining Business Email List what promotional marketing is. That post is important to your business, right?
Then other smaller posts can link to it, so Google understands that that parent post is at the top of the blog hierarchy. Links from your site to Business Email List other pages In addition, links within your pages that point to external sites also Business Email List have a ranking weight. Google also evaluates whether you link to popular, trustworthy and authoritative sites. It's Business Email List more or less that idea of "tell me who you hang out with and I'll tell you who you are", you know? Speed to earn links In the early days of SEO, backlinks were one of the main black Business Email List hat tools, which are handy for tricking the search engine.
Many sites created link farms or used link buying and selling schemes. Because of that, they got backlinks quickly. For this reason, Google Business Email List reinforced its algorithm to identify and penalize this type of practice. One of their resources to do so is to check the speed to earn links. Getting a lot of links in a short time often creates a black hat Business Email List scheme, as a natural link profile has gradual growth. Nofollow x Dofollow Another factor that Google evaluates on a page is the nofollow attribute . When that attribute is inserted into Business Email List the link code, the robot knows not to consider it for the ranking of the linked page. That is, nofollow links do not pass link juice .